XYZ Machine Tools selects its sales team using two key criteria, these being technical ability and a friendly personality. Both are important in delivering machine tool solutions to meet XYZ’s customers’ needs.

XYZ salesmen are apprentice-trained and experienced on the shopfloor, but they all undergo extensive product training to ensure that they know XYZ machines and controls inside out. This means they can discuss specific customer requirements and demonstrate how to program the ProtoTRAK control and demonstrate its benefits for an individual customer’s business.

The result is a team of people that are dedicated and resourced to work with our customers, providing solutions to a customer’s needs, and not simply trying to sell another machine.